Easy to Learn, Hard to Master: The Fate of Atari

Overview

Before Google, Yahoo and even Apple, before the Silicon Valley cliché of informal dress code, skateboards running the corridors and wild creativity became commonplace, one company embodied the digital economy lifestyle and business style: the one firm coming out of the Age of Aquarius was Atari. The story of Atari is two-thirds the story of Nolan Bushnell, founder and visionary, and one-third the first and probably biggest boom and bust of the new economy some 20 years before the new economy even existed. Atari was showing that technology is cool, way before the personal computer revolution took place and they were reaching out to an ever-growing audience with something that is still cool today: video games. Atari literally introduced the digital world to the mass consciousness.

Cast

Walter Day

Self

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Nolan Bushnell

Self

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Manny Gerard

Self

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Ray Kassar

Self

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Al Alcorn

Self

Ralph H. Baer

Self

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Joe Decuir

Self

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David Crane

Self

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Howard Scott Warshaw

Self

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Dennis Koble

Self

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Ed Rotberg

Self

N/A

Dave Rolfe

Self